It's about more than just new customers or patients.
Most businesses want new patrons every month, or at least more of the right ones. Getting more of the rights ones is the secret that rockets the outperforming practices and businesses above the rest. Unless the right tools are in place to measure results and changes it's difficult to know what you're doing that helps the most, and what helps the least. You already know that you want to do more of the former and less of the later right? With data you can uncover hidden gems of information to continually improve both your marketing and operations.