Spicer Bags: Migrate, Update, and Propagate
Jan 11, 2023
1 min read
Spicer Bags produces handbags and had been a long-time BigCommerce user, but the problem was blah blah blah
Our solution:
Branding update
Cleaner logo
Stuff
Things
Whatnot
Website update
Migrate to Wix
Stuff
Things
Whatnot
Challenges:
Spicer had blah blah blah which required
Consolidating old and new product
Stuff
Things
Whatnot
Results:
An elegant, easy to update website with blah blah blah
Results number
Stuf
Things
Whatnot
Final summation blah blah blah
The product consolidation part sounds like the real headache here, not the Wix move itself. I looked at Graveyard Keeper 2 Wiki Graveyard Keeper 2 Wiki while planning a similar cleanup and it helped me think through it. Did the switch cause any SEO dips after launch?
Greetings. CSR work sat next to product ads on the same calendar, and the language needed to stay honest. Looking at the full breakdown, https://webugol.com/blog/exploring-the-distinctions-social-marketing-vs-commercial-marketing/ became the resource that stood out. Social marketing is framed around public interest and lasting behavior change; commercial marketing around profit and satisfaction. Why the distinction matters for strategy, messaging, and measurement is explained clearly. Helpful when campaigns serve different ends under one brand.
The part about consolidating old and new products hit home, since that's always the messiest step in any migration. I actually used War of Genesis: Idle Loot Wiki War of Genesis: Idle Loot Wiki when I dealt with something similar last year and it saved me a ton of time. Did Spicer see any traffic dips after moving to Wix?
The Wix migration makes sense for a handbag brand, and the cleaner logo really helps their image. Product consolidation is always the scariest part, and I found that colony flow helps explain how to manage that move without losing data. Curious if they saw any ranking changes after the switch.
The Wix move makes sense for them since BigCommerce can feel like overkill for a handbag brand. I checked out Meowdoku for similar pricing comparisons and it helped me see the cost gap clearly. Curious if the product consolidation caused any SEO drops after launch.